Architecture, WooCommerce, performance, infrastructure, and integrations for complex WordPress applications.
While there is an abundance of general information about WordPress available online, my aim is to delve into more advanced discussions...
The six pillars this site is organized around — not a list of tutorials, a body of engineering work.
Plugin and theme architecture, custom post types, OOP and SOLID, and how I approach data modeling for complex, scalable systems.
Explore ArchitectureWooCommerce as business infrastructure — product data, order architecture, integrations, and scalable commerce operations.
Explore WooCommerceObject cache, database queries, CDN strategy, and debugging slow requests — explaining the system, not a checklist of tricks.
Explore PerformanceDocker, Git, CI/CD, deployment and backups — the layer that keeps WordPress engineering from stopping at the theme.
Explore InfrastructureREST APIs, external services, and the architecture decisions behind connecting WordPress reliably to other systems.
Explore IntegrationsPractical engineering decisions — nonces, sanitization, capabilities — over fear-based checklists.
Explore SecurityEvidence, not tutorials — real projects, real constraints, real decisions.
Validated whether an 800-product WooCommerce store actually needed Algolia before integrating it — a client-side search index delivered instant autocomplete, fuzzy matching, and SKU search while keeping the architecture simple.
Read Case StudyBehind every scalable e-commerce business is a complex infrastructure of synchronized systems, customer data flows, inventory logic, and CRM alignment — the invisible engineering layer of enterprise WooCommerce.
Read Case StudyA real-world WordPress theme rebuild — legacy code and outdated architecture brought up to modern standards, documented end-to-end.
Coming soonLatest tutorials and insights from our development blog
My Path to a Modern WordPress Workflow
I got tired of bloated starter themes and outdated setups. I wanted a workflow that was simple, modern, and fast — so I built one. That’s how WP Modern Starter Theme Framework was born - minimalist yet powerful, built for professionals who write code, not drag and drop blocks.
Start lean, add only what you need.
Built for professionals, not end-users.
Embrace Vite, ES6+, modular CSS/JS, and a clear src/ structure.
Structure and workflow that scale with your projects.
It's free, open source, and exactly the setup I use on my own projects — take a look, fork it, or just borrow the parts that are useful to you.
