Senior WordPress & WooCommerce engineer · Chișinău, Moldova (EET)

WordPress Engineering for Real-World Systems.

9+ years of custom code, performance and integrations. Most recently Tech Lead on a US e-commerce platform. Available for senior WordPress/WooCommerce roles and select consulting engagements.

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WordPress Project
Frontend
Database
DevOps
Management
Hosting
Security
8k → 25k+

WooCommerce variations generated from about 8k items on a luxury-watch store, stabilized with no downtime.

−92%

Shipping-API requests cut on a WooCommerce LTL freight system.

806

Products approved in Google Shopping through a direct Merchant API integration, with real-time sync instead of a 24-hour feed file.

Selected Work

Tech Lead and full-stack engineering on real production platforms.

Tech Lead / Full-Stack

JMA Attachments

Oct 2025 – Present

Tech Lead on a large-scale WooCommerce platform — rebuilt the codebase around OOP/SOLID principles and cut API costs with a major Priority1 integration optimization.

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Full-Stack Engineer

Watches World

Jul 2023 – Oct 2025

Lead engineer of a global luxury-watch e-commerce platform with scalable WooCommerce/Laravel architecture on AWS. Led a 3-person development team (self, a front-end developer, a Laravel back-end developer).

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Theme Developer

WPZOOM Holding B.V.

Aug 2024 – Nov 2024

Contract developer on WPZOOM's Inspiro — one of the most-used WordPress themes for photo/video portfolios — building Customizer-based features for a large, active user base.

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See All Work

Consulting

Selective, expertise-driven engagements for teams with a serious WordPress or WooCommerce system — not generic freelance dev work.

Technical Audit

Architecture, technical debt, and scalability risk in an existing system.

Architecture Review

Assessment, risks, and a prioritized roadmap for a planned or existing system.

WooCommerce Engineering Review

Catalog, checkout, integrations, and data consistency at scale.

Fractional Tech Lead

Senior technical guidance for teams that don’t need a full-time lead.

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Selected Case Studies

Evidence, not tutorials — real projects, real constraints, real decisions.

Enterprise WordPress

How We Reduced Priority1 API Requests by 92% in a WooCommerce LTL Shipping System

−92% shipping-API requests (407 → 32 daily calls)

A WooCommerce LTL shipping system was calling an external API once per product instead of batching. Reactivating dormant batching logic and adding caching cut daily requests from 407 to 32 and dropped the error rate from 18% to 3%.

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Enterprise WooCommerce

Sometimes the Best Search Engine Isn’t a Search Engine: A WooCommerce Search Optimization Story

800 products indexed client-side — no Algolia needed

Validated whether an 800-product WooCommerce store actually needed Algolia before integrating it — a client-side search index delivered instant autocomplete, fuzzy matching, and SKU search while keeping the architecture simple.

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Enterprise WooCommerce

Why Modern WooCommerce Is No Longer Just About Websites

6 business systems synchronized (WooCommerce, Zoho, GMC, Klaviyo, DialPad, CallRail)

Modern WooCommerce is no longer just about websites. Behind every scalable e-commerce business is a complex infrastructure of synchronized systems, customer data flows, inventory logic, CRM alignment, marketing automation, and operational intelligence.

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Meet the Developer

About the Author

A developer's journey through programming languages and CMS evolution

AJ

Andrei Josanu

Senior WordPress & WooCommerce Engineer

I remember writing my first "Hello World" in PHP — though my actual first language was Blaise Pascal, then Python, long before I had any idea it would take over the world. Joomla! was my first real CMS love, but WordPress won in the end.

These days I'm a full-stack WordPress engineer who cares about one thing: stripping away the fluff and building clean, fast, future-proof sites — custom themes, WooCommerce, APIs, Gutenberg blocks, and the occasional Laravel detour.

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Technologies & Expertise

PHP
WordPress
HTML5
CSS3
JavaScript
MySQL
Git
Open Source Framework

WP Modern Starter Theme Framework

My Path to a Modern WordPress Workflow

I got tired of bloated starter themes and outdated setups. I wanted a workflow that was simple, modern, and fast — so I built one. That’s how WP Modern Starter Theme Framework was born - minimalist yet powerful, built for professionals who write code, not drag and drop blocks.

My Philosophy

No bloat

Start lean, add only what you need.

Developer-first

Built for professionals, not end-users.

Modern tools

Embrace Vite, ES6+, modular CSS/JS, and a clear src/ structure.

Flexibility

Structure and workflow that scale with your projects.

Curious how it's built?

It's free, open source, and exactly the setup I use on my own projects — take a look, fork it, or just borrow the parts that are useful to you.

Read About Framework View on GitHub
Free & Open Source
Developer Friendly
Get in Touch

Have a project in mind, or just want to say hello?

WordPress, WooCommerce, performance, integrations, or something else entirely — every conversation starts somewhere.

Contact Me